Now we’re onto the product pages. Many companies have found making products (or just a fraction of them) accessible without any friction to be a successful marketing tactic. These landing pages can drive traffic, attract backlinks, make people familiar with your product, generate leads, and even convert some visitors.
At Ahrefs, we have seen significant success in offering free tools. These also play an important part in our SEO strategy and overall growth. So far, we’ve released 13 free SEO tools that you can try right away:
recommended name is what makes affiliate marketing such a powerful pillar of digital marketing.
Here we’ll walk you through our whatsapp number list step-by-step guide to using affiliate marketing to reach more of your audience.
Excerpt of page showing Ahrefs' free tools for keyword research and link building
All these landing pages of free tools combined generate around 365K organic traffic per month:
Quick Batch Analysis tool results. List of URLs with corresponding data; notably, the amount of organic traffic of pages adds up to around 365K
Data from Ahrefs’ Batch Analysis tool.
But the huge traffic potential isn’t the only benefit of having a spin-off of our product as a landing page. Our tools can also act as link bait, which we explained earlier.
Many of these pages have a high URL Rating (UR) that is a proxy metric to a page’s link profile strength:
List of URLs with corresponding data; notably, all pages have high UR ratings
The same principles of prioritizing content creation apply here as well. Some tools will be more valuable than others because they may attract a more relevant audience. Some SERPs will already be full of tools that do more or less the same thing, so it will be difficult to get to the top if you don’t innovate.
On top of the regular SEO prioritization criteria, you’ll also need to think about developer resources. They’re scarce for us SEOs, so you’d better allocate them to a page that can pay off nicely in the future. Luckily, most of these pages are an SEO gold mine.