In my opinion, links should always be prioritized when launching a new site, but once you've done an activity with a large collection of quality links, you might want to shift your focus to social media channels. .. advertisement Continue reading below Since big social media followers don't directly affect search engine rankings, users in that environment tend to be conversion-focused, so I tend to focus on search engine-oriented work first. However, following powerful social media has many benefits, and performing activities to grow it should definitely be on the list very early on your journey.
One way to do this is to simply add content and interact with users, but this approach has proven to be particularly inefficient at increasing many followers. We've seen far more success with a PR-oriented approach that drives people to your ghost mannequin effect social media profile and encourages them to engage in it in some way. This number of followers has grown from zero to over 10,000 in just a few months, which is very effective in parallel with adding consistent content. In our experience, it's important to emphasize that campaigns need to be focused on getting websites and links, or driving the growth of social media. advertisement Continue reading below When we tried to do both, it was generally not very successful. This also applies to the platform of your choice. Focus on where you want to grow, such as Instagram, Twitter, Facebook, and try to send people to that one place.
The more focus you have, the more success you will have. partnership Along with SEO and public relations activities, partnerships are a great way to provide more direct access to markets that may lead to sales early in your business. advertisement Continue reading below Building relationships with the right partners has short-term and long-term benefits. The short-term benefit is that exposure to the target market can be achieved almost immediately. If you can find a partner with a similar audience and offer them something useful, you can get a customer referral from an existing database. The long-term benefit is the ability to establish co-marketing opportunities with partners. This will increase brand awareness over time and eliminate the need to rely on others to send leads.