They want experiences that are authentic, unique and reflect the local culture. Many seek out local businesses and avoid chains or other household brands or names. This represents an opportunity for a local business to stand out and show off what makes it unique. Yet visitors don't want a bad local experience either. They know less about local choices and reputations and rely more on reviews to inform them. TripAdvisor reports that 64% of connected travelers worldwide read reviews. This number is likely to be higher for US travelers.
Many companies worry about bad reviews. Still, good experiences lead to positive reviews. Eighty percent of customers post reviews because of a positive experience. And 90 percent say they would leave a review if asked, while only seven percent did. So provide fax number list a great local experience and have your customers go online and review you. 6. Geotag Popular Local Attractions Local attractions will, by definition, attract many non-local visitors.
With geo-targeting, you can reach a concentrated audience ready to spend. There are many ways to use location and geo-targeting to market your business to consumers at local attractions. For example, bars and restaurants can target an area around FC Dallas' Toyota Stadium in Frisco within 90 minutes of a scheduled game time. Businesses can also take advantage of competitors who have a strong local reputation that attracts visitors.