In short, there are two aspects of foreign trade platform marketing: one is the promotion and marketing of domestic and foreign trade platforms in overseas markets, that is, the circulation between countries, there are direct and indirect channels; the second is to formulate appropriate marketing plans in overseas markets , that is, the way of marketing in overseas markets.
For many Chinese companies, cross-border marketing is also an important part of their business development. The development of overseas markets largely determines the future development prospects of enterprises.
1. Promotion and marketing of domestic and foreign trade platforms in overseas markets
The direct channel of overseas email list marketing refers to the process of products from the completion of the enterprise to the production, and then to the hands of foreign consumers, without any intermediaries. The sales task of the direct channel is the responsibility of the producer. Its specific forms mainly include:
manufacturers directly receive orders from foreign users without any intermediaries; manufacturers set up distribution departments in their own countries, or directly open branches abroad to provide foreign users with a purchasing platform and sell their own products. Products; production enterprises directly export from their own countries through foreign trade platforms, and sell products to foreign users.