We also see that people are searching for the best grinder based on coffee type: espresso, french press, etc.
25 content gap 2
Build quality and material seem to be important too.
26 content gap 3
We’ll want to take these things into account when writing our post and researching or testing products.
3. Figure out which products are the best
Most people who start Amazon affiliate sites don’t test products themselves. Instead, they research the products online and pull points from other reviews.
Although you can go down this path, it’s not what we recommend for a couple of reasons:
Testing products helps you stand out from the crowd, establish E-A-T, and makes life easier when it comes to link building.
The web is rife with “me too” affiliate posts that pull points from other articles—and they’re rarely that useful for searchers.
So, if you want to create a truly useful site with longevity, and can afford to do so, it’s worth reviewing products for real.
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
Here are a few ideas to keep costs down:
Start with cheap products. It won’t be cheap to test ten $500 coffee machines yourself, but ten $30 coffee grinders might be doable. Look through your keywords list and start with the lower-cost products.
Sell them once you’re done. Nobody needs ten coffee grinders. Once you’ve reviewed them, pop them on eBay. Even if you lose 25% on the purchase price, it’s a small price to pay for truly unique and useful content.
Ask manufacturers for review models. Don’t hold your breath with this one—especially if you’re new to the game and have no reputation.
4. Write it up
Product roundups aren’t like normal blog posts. You need to give people the information they came for right off the bat.
In the case of product roundups, this is the winning product.
For that reason, you should create a list post using the Inverted Pyramid format.
Learn more about that here.
Much of the advice above for product roundups also applies to individual product reviews. You need to know what people care about and want to know, and you need to research the product thoroughly.
That said, it’s usually best to write individual product reviews in conjunction with a product roundup post.
Why? Because when you create a product roundup post, what you’re essentially doing is reviewing multiple products at once. It’s just that product roundups summarize each product instead of going into detail.
But the point is this: you’ve got to research the products to create the product roundup, so you might as well publish that research in an individual product review.
Here are a few other reasons this approach makes sense:
Reviews are relative. Let’s say that you review one coffee grinder. Unless you’re researching or testing it alongside other similar products, how will you know how good or bad it really is? You could easily give the product five stars only to realize that it was quite poor compared to other similarly-priced products on the market.
Possible SEO boosts. Publishing individual product reviews that tie back to a published product roundup may help SEO. (More on this in the next section)
Easier to format/templatize. Researching products for a roundup will teach you what people care about. You can use this knowledge to create a template for review posts.