Usually, when people "localize" apps and websites, they simply translate them into their local language. But you can go beyond that by adapting your marketing efforts to your local culture and trends. Both demographics speak English, but UK customers may have different needs than US customers. And both are very different from Japanese and Korean customers. This may sound like a lot of effort, but it's worth it if you're interested in entering the international market. translation sauce test As mentioned at the beginning, there is no single winning strategy. Some apps perform better with video content, others need to stick to screenshots.
Sometimes you whatsapp database want to use a horizontal layout, and sometimes you prefer to use a vertical design. Careful testing is key. The App Store doesn't have a native A / B test like a web landing page. But fortunately, we live in a world full of creative and ingenious problem solvers who have built tools to help us. Instead of sending traffic directly to the App Store , platforms like StoreMaven send traffic to web pages that look the same and split the traffic into different variations to see which one is best for you. Storemaven app store test Some simple tips for running tests: Make clear assumptions . Don't blindly test. Before spending time and money creating a video for your landing page, ask yourself, "Why does video help my customers make informed decisions?" And "How can we best achieve that?"
Don't waste your time testing small things . Sure, a blue icon might convert 3% better than a red one, but it's rarely worth the time and headache it takes to set up and run a test. Think ROI. Don't test too many things at once. When adding video and switching to horizontal view at the same time, it can be difficult to determine what is causing the change in results. Run the test for at least a week . The longer the better, but if you feel like there's a clear winner, you can stop. It doesn't make sense to send leads to pages that are known to convert poorly.