The way artists create is industry leads changing in this regard, as young people respond to their drafts of songs, choose their favorite rhythms, write the lyrics or change the titles of the songs. 4. Trust in podcasts is growing over traditional media The relevance industry leads and credibility of podcast creators is on the rise. 43% of Spanish millennials and Z confirm that they place more trust in podcasts than in traditional media. What's more, Of Spaniards industry leads from generation Z identify themselves as "cord nevers" , that is, those who have never watched traditional television.
As a result, this connection forged industry leads between users and podcasters translates into an opportunity for brands. of global Spotify users trust ads more if they hear them on a podcast and 81% say they have taken direct action after hearing them on industry leads podcast. New voices, new avenues of information Both generations share the goal of being represented in today's society. For this reason, they raise their voices and confront many industry leads of the points of view that, historically, have not been given sufficient visibility in the conventional media. Zs are the most culturally diverse generation.
In this way, they hope to see themselves industry leads reflected, represented and empowered through brand campaigns, talent associations and participation in social movements. 6. The generation of “curation” content The new generations are betting on industry leads content “curation”, understood as the process of searching, organizing and personalizing the content we find and then sharing it with the audience. It has become a pillar of industry leads artistic expression that even helps to forge its identity. For example, of millennials believe playlist curation is an art.