Zhang Xiaolong said in the WeChat public class: "WeChat executive list values content that everyone can create, because expression is everyone's executive list natural need." WeChat is already the largest content platform in China, and the public platform is the most popular content among users. The carrier is still in the "unfinished" state. By accident, it has been made into a carrier that mainly uses articles as the content, so that other forms of short content are not presented. There is a certain lack of short content.
01 Video number background On January 10, 2019, Zhang Xiaolong mentioned in the 2019 WeChat Open Class that he was thinking about the related executive list functions of video dynamic "public" On January 9, 2020, Zhang Xiaolong announced in the 2020 WeChat Open Class that a new version of WeChat will be released in the near future, mainly focusing on "short content" On January 21, 2020, WeChat officially started the "video account" internal test In executive list February 2020, the video account opened the self-service application entrance,
Invited some media and KOLs in vertical fields to settle in, and opened the video account entrance for more ordinary users and the internal test qualification executive list of the viewing function On March 18, 2020, increase the internal testing qualifications for executive list more ordinary users to create personal video accounts From the above timeline, it can be deduced that the WeChat video account took at least a year and a half from the idea to the official internal test.