Imagine a world where machines interpret human emotional states and adapt their behavior to give appropriate responses to those emotions. Well, artificial intelligence, also known as emotional AI or emotional computing, has already been used to develop systems and products that can recognize, interpret, process, and simulate human influences (not the "e"). Use "a")). In psychology, "emotion" is a term used to describe emotions and emotional experiences. If you've seen "Solo: A Star Wars Story," you've probably seen L3-37, the child of an artificial intelligence poster.
Lando Calrissian's fellow droid and navigator (voiced by Phoebe Waller-Bridge) instigated a slave rebellion and escaped from Kessel, but was severely damaged during the detour. Rand (played by Donald Glover) was also injured during the flight. An "awakened robot" demonstrates the ability to simulate empathy by interpreting human emotional states, adapting photo color correction services their behavior to humans, and giving appropriate responses to those emotions. advertisement Continue reading below Now, this example may make some video marketers and advertisers think that emotional AI is a science fiction novel.
But that's very realistic. Many companies are already working to give computers the ability to read and react to our emotions in a surprisingly human way. This includes Affectiva, an emotion measurement technology company that spun out of MIT Media Lab in 2009, and Realeyes, an emotional technology company that spun out of Oxford University in 2007. So how can their technology help brands, agencies, and media companies improve their advertising and marketing messages? Find out how emotional computing works and tackle this question.